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Welcome to IS-Incorp.com
Information Strategies, Inc. (ISI) is a media and marketing company serving small and medium size businesses as a management information source, and large corporations as an advisor and marketing channel.
A majority of its efforts are focused on the small- and medium-size business and healthcare arenas. Through highly specialized consultative services, ISI also offers corporate clients advice, strategies and unique channels into these two sectors. This last service is facilitated by a proprietary community of 5+ million monthly readers of the company's award-winning newsletters tied to targeted websites and online resources.
The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of its editorial content. More than four out of five readers are presidents and/or owners of their firms. The result is an online channel particularly useful for corporations trying to reach and influence decision makers in the small and medium size business sector.
Editorially, the company has been ahead of the curve on such issues as health savings accounts, human resources and trends in management, marketing and branding that affect small- and medium-size firms. Because it regularly surveys its audience, ISI was able to identify Health Savings Accounts as an important initiative. As a result, the company’s president authored two books on Health Savings Accounts that were published before there was national media recognition of HSA’s importance to future of healthcare in the United States.
ISI’s surveys, analyses and editorial content have appeared in The Wall Street Journal and The New York Times and are noted for prescient identification of key issues. Through these surveys, ISI keeps a pulse on changing trends in the practices of small- and medium-size firms, and often reports on them ahead of major media outlets. |
