RETURN TO THE HOME PAGE


Media Kit             October 1, 2008

 

PLEASE DIRECT
INQUIRIES TO :

Michael Warsinske, CEO
OverAd Media
85 Liberty Ship Way,
Suite 105
Sausalito, CA 94965
phone
(415) 289-3290
cell
(415) 717-3826
email
mike@overadmedia.com
web

www.overadmedia.com

The Small Business Content Network (SBCN) is a vertical content network consisting of nearly two dozen newsletters and web sites providing small to medium businesses with essential business growth articles, resources and tools. SBCN is produced by Information Strategies, Inc. (ISI), a media and marketing company serving small and medium businesses as an information center, and large corporations as an advisor and marketing channel.

Its focus ison small business, HR, healthcare, opportunity seekers, individual health and healthcare. It also offers corporate clients advice, strategies and unique channels into specific industrial sectors. This last service is facilitated by a proprietary community of 5.4 million monthly readers of the company's award-winning newsletters and associated websites.

The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of editorial content. More than four out of five readers are presidents and/or owners of their firms. The result is an online channel particularly useful for corporations trying to reach and influence decision makers in the small and medium size business sector.

Editorially, the company has been ahead of the curve on such issues as “voice over internet,” health savings accounts, and marketing and branding issues that affect small firms. Because it regularly surveys its audience, ISI was able to identify Health Savings Accounts as an important initiative. As a result, the company’s president authored two books on Health Savings Accounts that were published before the national media recognized their importance.

Among the clients who regularly use ISI’s consulting services and lists for ongoing marketing campaigns are American Express, Pitney Bowes, Microsoft, Office Depot, HP, Dell, Office Max and the IRS.

SMALL BUSINESS CONTENT NETWORK RATE CARD

Newsletter
Website
Monthly Uniques
Direct Mail Records
Small Business Digest www.2sbDigest.com 200,000  
My Business Chronicle www.MyBusinessChronicle.com 100,000  
Small Business Profits www.sbProfits.com 100,000  
Small Business Advantage www.sbTimes.com 200,000  
Travel For Small Business www.TravelForSmallbiz.com 160,000  
SOHO Business Digest www.SOHObizDigest.com 400,000  
My
Company Chronicle
www.MyCompanyChronicle.com 200,000  
My
Company Today
www.MyCompanyToday.com 200,000  
Home Based Business Digest www.HomeBasedBusinessDigest.com 900,000  
Managing Small Biz www.ManagingSmallBiz.com 400,000  
Hispanic
Biz Digest
www.HispanicBizDigest.com 34,000  
Glass Media Digest www.GlassMediaDigest.com 18,000  
\Marketing Executives Digest www.Marketing-Execs.com 144,000  
Income Opportunities Digest www.IOdigest.com 176,000  
Living Uncured www.LivingUncured.info 200,000  

HEALTHCARE CONTENT NETWORK (HRCN) RATE CARD

Newsletter
Website
Monthly Uniques
Direct Mail Records
Healthcare & You www.HSAfinder.com 185,000  
Managing Your Healthcare www.4hsaUsers.com 102,000  

HUMAN RESOURCES CONTENT NETWORK (HRCN) RATE CARD

Newsletter
Website
Monthly Uniques
Direct Mail Records
Managing Your HR www.ManagingYourHr.com 190,000  
Managing HR Today www.ManagingHRtoday.com 187,000  
  • All online visitors opted in as of September 1, 2008
    For a sample newsletter, click here.


  • List numbers as of September 1, 2008.

  • A majority are owners/presidents of their firms.

  • Duplication is less than 6% in all lists

  • Materials: links, stories, instructions, needed three days prior to publication online and one week after close date.

Terms & Conditions:

All of Information Strategies, Inc.’s newsletters are available as sponsored issues with no more than four sponsors per issue.

Advertisers receive two specially written stories per six-month period plus links in each newsletter to specified landing pages.

Advertisers will also be placed on the partner’s page of each site for the duration of the campaign.

Advertisers receive icon placement on the website for the month the newsletter is purchased as well as one additional newsletter.

Advertisers also receive advance word of stories or special sections that may be of interest to them. When possible, additional links will also be included in stories where appropriate, at the editor’s discretion.

No click-through rates will be guaranteed.

No per click offerings will be accepted.

If research projects are undertaken, advertisers will be given advanced word and invited to submit one question at no cost, where appropriate.

Special surveys are available at reduced costs to advertisers.

No competing advertisers will be allowed in each issue and acceptance, placement is on a first come, first serve basis.

All advertising, marketing and related questions should be addressed to:

Michael Warsinske, CEO
OverAd Media
85 Liberty Ship Way,
Suite 105
Sausalito, CA 94965
phone
(415) 289-3290
cell
(415) 717-3826
email
mike@overadmedia.com
web

www.overadmedia.com





Home  |  Healthcare  |  HR Management  |  Small To Medium Size Businesses  |  Consultative Services
Newsletters  |  Business Radio  |  Press Room
 |  Advertising Services
 |  Media Kit  |  Who We Are
Contact Information
  |  Privacy Policy