Media Kit             October 1, 2008

• Small Business Content Network (SBCN)
• Healthcare Content Network (HCN)
• Human Resources Content Network (HRCN)

The Small Business Content Network (SBCN) is a vertical content network consisting of nearly two dozen newsletters and web sites providing small to medium businesses with essential business growth articles, resources and tools. SBCN is produced by Information Strategies, Inc. (ISI), a media and marketing company serving small and medium businesses as an information center, and large corporations as an advisor and marketing channel.

Its focus ison small business, HR, healthcare, opportunity seekers, individual health and healthcare. It also offers corporate clients advice, strategies and unique channels into specific industrial sectors. This last service is facilitated by a proprietary community of 5.4 million monthly readers of the company's award-winning newsletters and associated websites.

The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of editorial content. More than four out of five readers are presidents and/or owners of their firms. The result is an online channel particularly useful for corporations trying to reach and influence decision makers in the small and medium size business sector.

Editorially, the company has been ahead of the curve on such issues as “voice over internet,” health savings accounts, and marketing and branding issues that affect small firms. Because it regularly surveys its audience, ISI was able to identify Health Savings Accounts as an important initiative. As a result, the company’s president authored two books on Health Savings Accounts that were published before the national media recognized their importance.

Among the clients who regularly use ISI’s consulting services and lists for ongoing marketing campaigns are American Express, Pitney Bowes, Microsoft, Office Depot, HP, Dell, Office Max and the IRS.

SMALL BUSINESS CONTENT NETWORK RATE CARD

HEALTHCARE CONTENT NETWORK (HRCN) RATE CARD

HUMAN RESOURCES CONTENT NETWORK (HRCN) RATE CARD

• All online visitors opted in as of September 1, 2008
  For a sample newsletter, click here.
  
  
• List numbers as of September 1, 2008.
  
  
• A majority are owners/presidents of their firms.
  
  
• Duplication is less than 6% in all lists
  
  
• Materials: links, stories, instructions, needed three days prior to publication online and one week after close date.

Terms & Conditions:

All of Information Strategies, Inc.’s newsletters are available as sponsored issues with no more than four sponsors per issue.

Advertisers receive two specially written stories per six-month period plus links in each newsletter to specified landing pages.

Advertisers will also be placed on the partner’s page of each site for the duration of the campaign.

Advertisers receive icon placement on the website for the month the newsletter is purchased as well as one additional newsletter.

Advertisers also receive advance word of stories or special sections that may be of interest to them. When possible, additional links will also be included in stories where appropriate, at the editor’s discretion.

No click-through rates will be guaranteed.

No per click offerings will be accepted.

If research projects are undertaken, advertisers will be given advanced word and invited to submit one question at no cost, where appropriate.

Special surveys are available at reduced costs to advertisers.

No competing advertisers will be allowed in each issue and acceptance, placement is on a first come, first serve basis.

All advertising, marketing and related questions should be addressed to:

Michael Warsinske, CEO
OverAd Media
85 Liberty Ship Way,
Suite 105
Sausalito, CA 94965
phone
(415) 289-3290
cell
(415) 717-3826
email
mike@overadmedia.com
web
www.overadmedia.com