Hisplanic Biz Digest  Newsletter
November 2008

Editor’s summary:

See, hear and learn ways to improve business acumen at www.b-to-b.tv. (Have your own business video to share? Upload it free to www.b-to-b.tv)





Mercury Mambo and Major Beer Manufacturer do the Texas Two-Step
Hispanic company builds strategic alliance, marketing muscle with beer giant.

Viva Carolina Charlotte Edition Launches in North Carolina
Citizen journalism” and an alliance with Food Lion stores are at the heart of the expansion of Hispanic publication.

Latin-Pak “Marries” Direct Mail and E-mail Services To Latina Households
Firm builds on 9 million household database to provide direct access to marketers.

Press Releases Help Improve SEO Presence for Small Businesses
Press releases can be a powerful tool, if leveraged correctly. Don’t just send them, file them to a popular section of the company Web site as well.

Training a Sales Brain Is An Important Step To Adding Clients
Engage in exercises that prepare for the daily challenges of business helps build sales.

Simple Steps Businesses Can Take to Protect Themselves from Cyber Crime
The Web presence that businesses need to be successful is what makes them vulnerable to these attacks.

Referrals: Getting the Most From the ‘Low-Hanging Fruit’ of Sales
The referral concept is one of those areas that must have a game plan and well thought-out strategy to be truly cost effective as a sales tool.


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